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Domo

Facebook (Business) QuickStart App

Version 2

 

Important: When referencing this page outside of Knowledge Base, use this link: http://knowledge.domo.com?cid=facebookbusinessqs

Intro

Tracking Facebook engagement gives you the data you need to nurture your community of brand advocates. With the Facebook Business QuickStart, you can quickly see key metrics like net page fans, trending posts, post reach and page engagement.

Screenshot

Requirements and Notes

Credentials must include analyst or admin permissions on a Facebook Business Page. This App will not populate with personal Facebook data or with accounts that do not have access to a Facebook Business Page.

(Without access to a business page, this QuickStart App will install with public data from Domo's Facebook page.)

Default Date Range: 60 days for most reports, 30 days for a few page data reports.

Usage

  • Executive Pulse: 7 metrics to watch daily

    • Top Fan Countries

    • Trending Posts Last 7 Days

    • Country Fan Growth

    • Post Reach Trend

    • Post Activity

    • Page Engagement Rate

    • Net Page Fans

  • Reach: Who is in your circle of fans?

    • Fan Age Segments

    • Site Referrals Trend

    • Male : Female Reach

    • Fan Growth

    • Top Sources for Fans

  • Engagement: How are your fans engaging with your content and brand?

    • Negative Feedback

    • Page View Growth

    • Viral Post Impressions

    • Best Posting Days

    • Best Times to Post

  • Content Optimization: What do your fans engage with most?

    • Most Engaging Posts

    • Best Performing Days

    • Recent Engaging Posts

Authentication

Credential

Description

Username

Your Facebook username that has access to the business page(s) to be utilized for the Quickstart

Password

Your password of the Facebook username that has access to the business page(s) to be utilized for the Quickstart

Quickstart Reports

For report descriptions, see Facebook Connector.

Report

Schedule Update Setting

Parameters

Selection

Page Impressions Details

Replace

Report

Page Impressions Details

Accounts

Your selected accounts

Start Date

yesterday-30

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Posts

Replace

Report

Page Posts

Accounts

Your selected accounts

Start Date

yesterday-30

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Fans by Country

Replace

Report

Page Fans by Country

Accounts

Your selected accounts

Start Date

yesterday-30

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Fans

Replace

Report

Page Fans

Accounts

Your selected accounts

Start Date

yesterday-60

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Impressions by Age, Gender

Replace

Report

Page Impressions by Age, Gender

Accounts

Your selected accounts

Start Date

yesterday-30

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Fans by Like Source

Replace

Report

Page Fans by Like Source

Accounts

Your selected accounts

Start Date

yesterday-30

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Referrals to Page

Replace

Report

Referrals to Page

Accounts

Your selected accounts

Start Date

yesterday-30

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Impressions by View Frequency

Replace

Report

Page Impressions by View Frequency

Accounts

Your selected accounts

Start Date

yesterday-60

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Post Lifetime Metrics

 

Replace

Report

Page Impressions by View Frequency

Accounts

Your selected accounts

Start Date

yesterday-60

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Interactions

 

Replace

Report

Page Interactions

Accounts

Your selected accounts

Start Date

yesterday-730

End Date

yesterday

End date should be inclusive?

Yes

Backfill

 

Page Fans Online

Replace

Report

Page Fans Online

Accounts

Your selected accounts

Start Date

yesterday-30

End Date

yesterday

End date should be inclusive?

Yes

Backfill