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MailChimp QuickStart App

Important: When referencing this page outside of Knowledge Base, use this link: http://knowledge.domo.com?cid=mailchimpqs

Intro

MailChimp helps you improve email marketing campaigns and learn more about your readers. The MailChimp QuickStart provides summary information on email sends, deliveries, bounces, customer interaction through clicks and opens and more.

Requirements and Notes

You will need your account credentials for MailChimp.
Default date range: pulls all available data.

How It Is Used

  • Deliveries and Bounces: Grow your email list without hurting your deliverability.

    • Delivery Rate

    • Campaign Unsubscribes

    • Unsubscribes

    • Bounces Trend

    • Bounce Rate

  • Engagement: Increase your audience's response to your messaging.

    • Opens Worldwide

    • Abuse Reports

    • Open Rate

    • CTR Trend

    • CTOR Trend

  • Executive Pulse: 4 cards you need for understanding your email performance.

    • Recent Click Activity

    • Recent Email Engagement

    • Most Opened Campaigns

    • Least Clicked Campaigns

Authentication

Credential

Description

Username

This is your username with access to MailChimp

Password

This is your password for the username with access to Mailchimp

Quickstart Reports

For report descriptions, see MailChimp Connector.

Report

Schedule Update Setting

Parameters

Selection

Campaign Stats

Replace

Report

Campaign Stats

Campaign Geo Opens

Replace

Report

Campaign Geo Opens