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Domo

Marketing Attribution App

Version 2

 

Important: When referencing this page outside of Knowledge Base, use this link: http://knowledge.domo.com?cid=marketingattribution

Description 

What is your most valuable marketing activity? What is the impact of each of your marketing touch points? If you need an in-depth analysis of marketing attribution, this app is for you. Compare your touch points across each attribution model: first touch, last touch, linear, position, and time decay. An interactive, combined view of all models provides insight into what touch points should be focused on to increase conversions.

Business Questions

  • What is your most valuable marketing activity?

  • What is the impact of each of your marketing touch points?

  • What touch points should you focus on to increase conversions?

Pricing

Starting at $26,000

Publisher

Domo

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