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Domo

Outbrain QuickStart App

Version 1

 

Important: When referencing this page outside of Knowledge Base, use this link: http://knowledge.domo.com?cid=outbrainqs

Intro

Outbrain is a content discovery platform designed to help internet publishers increase web traffic by presenting them with relevant links. The Outbrain QuickStart provides valuable summary views into the success of your campaigns through key Ad Engagement and Conversion metrics.

Usage

Business questions that can be answered:

  • Are you leveraging your budget to capture the highest possible ROI?

  • Are your ads driving sales or just generating costs?

  • How are your customers reacting to your ad campaigns?
     

Metrics included in the App:

  • Ad Spend Last 7 Days

  • Bottom Campaigns

  • Budget Spent

  • Campaign Clicks

  • Campaign Conversion Rates

  • Campaign Conversions

  • Conversion Rate

  • CPA

  • CPC

  • CTR Trend

  • Projected Spend

  • Top Campaigns

  • Top Campaigns by Clicks

  • Top Campaigns by CPC

  • Top Spending Campaigns

Authentication

Username and password are required.

QuickStart Reports

For report descriptions, see Outbrain Connector.

Report

Scheduling (Change update settings)

Parameter(s)

Selection

Budget Collection via Marketer

 

Marketer

Select the Marketer you want to report on.

 

Campaigns Collection via Budget

 

None

 

Campaign Collections via Marketer

 

Marketer

Select the Marketer you want to report on.

 

Marketers

 

None

 

Performance per Campaign per Day

 

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance per Campaign per Month

 

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance per Campaign per PromotedLink

 

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per Campaign

 

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per Day

 

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per Month

 

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per PromotedLink

 

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a PromotedLink per Day

 

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a PromotedLink per Month

 

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

QuickStart Data

The Outbrain QuickStart will provide the following data collections and cards:

Collection

 

Card

Card Description

Data Name

Executive Pulse: 5 metrics you should check every day.

Ad Spend Last 7 Days

AD SPEND LAST 7 DAYS
Compares the cost per acquisition/conversion (CPA) and cost per click (CPC) against the total spend over the specified period. Consider decreasing your budget allocation in order to limit expenses or increasing your budget to fuel future growth.

Cost per Conversion (CPA) = Ad Spend / Conversions

Cost per Click (CPC) = Ad Spend / Clicks

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Bottom Campaigns

BOTTOM CAMPAIGNS
Ranks your poorest performing campaigns by the number of conversions and displays the amount of ad spend you have put into each campaign. Justify expensive campaigns that aren't resulting in conversions.

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Campaign Clicks

CAMPAIGN CLICKS
Measures the number of clicks earned by each of your campaigns over the specified period. Dedicate resources to campaigns that are showing signs of growth.

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Top Campaigns

TOP CAMPAIGNS
Ranks recently run campaigns by the number of clicks they earned over the specified period. Identify which of your campaigns are driving the most clicks to your website and allocate resources accordingly.

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Top Spending Campaigns

TOP SPENDING CAMPAIGNS
Ranks your top 10 campaigns by their ad spend and plots their clicks and conversions over the specified period. Rationalize spending by determining if campaigns are generating the desired amount of clicks and conversions.

Campaign by Day

 

Collection

 

Card

Card Description

Data Name

Costs: Are you leveraging your budget to capture the highest possible ROI?

Budget Spent

BUDGET SPENT
Compares the current amount of spend this period against the total budget for the period. Change your bid levels, ad copy and keyword choices for low-margin campaigns that are regularly maxing out your budget.

Budget

 

Costs: Are you leveraging your budget to capture the highest possible ROI?

CPA

COST PER ACQUISITION
Compares the cost per acquisition/conversion (CPA) against the number of conversions over the specified period. Campaigns that cost more per conversion than they generate in revenues may need to be changed or discontinued.

Cost per Acquisition/Conversion (CPA) = Ad Spend / Conversions

Campaign by Day

Costs: Are you leveraging your budget to capture the highest possible ROI?

CPC

COST PER CLICK
Compares the average cost per click (CPC) against the number of clicks over the specified period. Improving your quality score can lead to a lower CPC by decreasing the bid amount required to earn a click.

Cost per Click (CPC) = Spend / Clicks

Campaign by Day

Costs: Are you leveraging your budget to capture the highest possible ROI?

Projected Spend

PROJECTED SPEND
Shows the amount of ad spend over time and forecasts spend for this period. Compare forecasts to your goals or budgets and adjust them accordingly.

Campaign by Day

 

Collection

 

Card

Card Description

Data Name

Conversion: Are your ads driving sales or just generating costs?

Campaign Conversion Rates

CAMPAIGN CONVERSION RATES
Ranks each campaign by the number of conversions it acquired and shows its conversion rate as a relative proportion of converted and unconverted clicks. Replicate the successful elements of your highest performing campaigns to increase conversions.

Conversion Rate = Conversions / Clicks

Budget

 

Conversion: Are your ads driving sales or just generating costs?

Campaign Conversions

CAMPAIGN CONVERSIONS
Highlights the campaigns that have acquired the most conversions over the specified period. Replicate the successful elements of your highest performing campaigns to increase conversions.

Campaign by Day

Conversion: Are your ads driving sales or just generating costs?

Conversion Rate

CONVERSION RATE
Compares the conversion rate to the total number of conversions over the specified period. Maximize your conversion rate by testing ad content and targeting keywords, then replicating elements of successful campaigns.

Conversion Rate = Conversions / Clicks

Campaign by Day

 

Collection

 

Card

Card Description

Data Name

Ad Engagement: How are your customers reacting to your ad campaigns?

CTR Trend

CLICK-THROUGH RATE TREND
Compares the click-through rate (CTR) with the amount of clicks over the specified period. Increase your click-through rate by A/B testing content and modifying ad placements to better reach your target customers.

Click-Through Rate (CTR) = Clicks / Impressions

Campaign by Day

Ad Engagement: How are your customers reacting to your ad campaigns?

Top Campaigns by Clicks

TOP CAMPAIGNS BY CLICKS
Ranks the top 20 campaigns by the number of clicks they acquired over the specified period. Identify which of your campaigns are driving the most clicks to your website.

Campaign by Day

Ad Engagement: How are your customers reacting to your ad campaigns?

Top Campaigns by CPC

TOP CAMPAIGNS BY COST PER CLICK
Ranks your campaigns by cost per click. Identify which campaigns are driving high amounts of clicks to your website.

Campaign by Day