Saltar al contenido principal
waffle.svg
Domo

Twitter Ads QuickStart App

Version 1

 

Important: When referencing this page outside of Knowledge Base, use this link: http://knowledge.domo.com?cid=twitteradsqs

Intro

Twitter Ads gives your business dynamic access to one of the world's largest social media networks. With the Twitter Ads QuickStart you can quickly know reach, engagement, and optimization metrics across all your Twitter Ad campaigns.

Usage

Business questions that can be answered:

  • Who is interacting with my ads? How am I generating results?

  • What practices are generating the most reach and engagement?

  • How many people are seeing my ads? Who are they?

 

Metrics included in the app:

  • Best Times to Post

  • Click Trend

  • Engagement Rate by Gender

  • Engagements by Gender

  • Global Engagement

  • Global Reach

  • Impressions and Engagement by Weekday

  • Overall Engagement Rate

  • Promoted Engagement

  • Promoted Engagement Rate

  • Promoted Impressions

  • Reach Calendar

  • Top 10 States by Engagement Rate

  • Top 10 States by Reach

  • Top Engaging Days

  • Top Reaching Days

  • Trending Engagement by Gender

  • Trending Reach by Gender

  • United States Engagement

  • United States Reach

Authentication

A Twitter username and password are required to authenticate.

QuickStart Reports

For report descriptions, see Twitter Ads Connector.

Report Configuration / Report Details

The selectable reports will need to be configured as follows:

Report

Scheduling (Change update settings)

Parameter(s)

Selection

Account Stats

Append

Account; duration; start date; end date; granularity; segmentation type; column alias

 

QuickStart Data

The Twitter Ads QuickStart will provide the following data collections and cards:

Collection

Card

Card Description

Data Name

Executive Pulse: 5 metrics to check daily.

Best Times to Post

BEST TIMES TO POST
Displays total impressions, total engagements, and average engagement rate by hour. Use this information to determine the best times to reach your audience and what content is most effective.

Account Stats by Hour

Executive Pulse: 5 metrics to check daily.

Engagements by Gender

ENGAGEMENTS BY GENDER
Displays the total number of engagements in the selected period by gender. Use this information to understand how well the business is reaching its target audience and to take action to increase engagement.

Account Stats by Gender

Executive Pulse: 5 metrics to check daily.

Overall Engagement Rate

OVERALL ENGAGEMENT RATE
Displays the total engagement rate in the selected time period. Based on engagement rate goals, determine performance and take action to improve overall engagement.

Account Stats by Hour

Executive Pulse: 5 metrics to check daily.

Promoted Impressions

PROMOTED IMPRESSIONS
Displays impressions generated by ads over time. Identify trends in ad reach and take action to increase overall impressions, as needed.

Account Stats by Hour

Executive Pulse: 5 metrics to check daily.

Reach Calendar

REACH CALENDAR
Tracks all social posts by date. Use this information to help identify correlations in post trends and desired outcomes.

Account Stats by Hour

 

Collection

Card

Card Description

Data Name

Engagement: Who is interacting with my ads? How am I generating results?

Global Engagement

GLOBAL ENGAGEMENT
Shows engagement based on geographic location. Identify highly receptive countries and focus efforts on increasing engagement in target regions.

Account Stats by Location

Engagement: Who is interacting with my ads? How am I generating results?

Promoted Engagement

PROMOTED ENGAGEMENT
Tracks engagement over time, broken down by engagement type. Find trends in audience response and adjust ad content to increase target engagement types and overall engagement.

Account Stats by Hour

Engagement: Who is interacting with my ads? How am I generating results?

Promoted Engagement Rate

PROMOTED ENGAGEMENT RATE
Shows ad engagement rates over time. Identify trends in audience response and adjust ad content accordingly to increase engagement rates.

Account Stats by Hour

Engagement: Who is interacting with my ads? How am I generating results?

Top 10 States by Engagement Rate

TOP 10 STATES BY ENGAGEMENT RATE
Displays (clockwise) top 10 states, ordered by engagement rate. Identify states with high engagement and adjust content to increase engagement rates in target regions.

Account Stats by State

Engagement: Who is interacting with my ads? How am I generating results?

Trending Engagement by Gender

TRENDING ENGAGEMENT BY GENDER
Displays engagement, divided out by gender, over time. Use this information to identify trends and increase engagement in targeted demographics.

Account Stats by Gender

Engagement: Who is interacting with my ads? How am I generating results?

United States Engagement

UNITED STATES ENGAGEMENT
Displays engagement based on US location. Identify highly receptive states and focus efforts on increasing engagement in target locations.

Account Stats by State

 

Collection

Card

Card Description

Data Name

Optimize: What practices are generating the most reach and engagement?

Click Trend

CLICK TREND
Shows the amount of paid clicks over time. Identify trends in high engagement and adjust content to increase overall clicks.

Account Stats by Hour

Optimize: What practices are generating the most reach and engagement?

Engagement Rate by Gender

ENGAGEMENT RATE BY GENDER
Depicts average engagement rate in period, broken down by gender. Identify which gender yields higher engagement rates, and adjust content to increase engagement rates in target demographics.

Account Stats by Gender

Optimize: What practices are generating the most reach and engagement?

Impressions and Engagement by Weekday

IMPRESSIONS AND ENGAGEMENT BY WEEKDAY
Displays the total impressions, total engagements, and engagement rate in period by day of the week. Identify high performing days of the week to determine the best days to advertise.

Account Stats by Hour

Optimize: What practices are generating the most reach and engagement?

Top Engaging Days

TOP ENGAGING DAYS
Displays a heat map of average engagement, broken down by day and hour. Identify days and hours with high engagement and adjust practices to increase overall social engagements.

Account Stats by Hour

Optimize: What practices are generating the most reach and engagement?

Top Reaching Days

TOP REACHING DAYS
Displays a heat map of average reach, broken down by day and hour. Identify days and hours with high reach and adjust practices to increase overall social reach.

Account Stats by Hour

 

Collection

Card

Card Description

Data Name

Reach: How many people are seeing my ads? Who are they?

Global Reach

GLOBAL REACH
Shows reach based on geographic location. Identify highly receptive countries and focus efforts on increasing reach in target regions.

Account Stats by Location

Reach: How many people are seeing my ads? Who are they?

Top 10 States by Reach

TOP 10 STATES BY REACH
Shows the top 10 states based on the amount of impressions in the selected period. Identify states with high amounts of impressions and take action to increase reach in target regions.

Account Stats by State

Reach: How many people are seeing my ads? Who are they?

Trending Reach by Gender

REACH BY GENDER
Displays reach, divided out by gender, over time. Use this information to identify trends and increase reach in targeted demographics.

Account Stats by Gender

Reach: How many people are seeing my ads? Who are they?

United States Reach

UNITED STATES REACH
Shows impressions based on US location. Identify regions with a high reach and adjust content to increase reach in target states.

Account Stats by State