Twitter QuickStart App

Intro

Measuring social media has always been possible, but never easy. When you connect to the Twitter QuickStart App you can see your recent top social influencers, trending hashtags, retweets and mentions, and best times to tweet all on one page.

Usage

Business questions that can be answered:

What content is most popular?
How engaging is your content?
Who is your brand reaching?

Metrics included in the app:

Best Times to Tweet
Favorites Trend
Influential Mentioners
Mention Reach
Mentions by Hour
Mentions by Source
Mentions Trend
Most Influential Mentions
Most Influential Retweeters
Most Recent Top Engaging Tweets
Most Used Hashtags
Paid Tweet Performance
Recent Social Influencers
Retweet Reach
Retweets Last 30 Days
Retweets Trend
Sent Tweets and Replies
Top 15 Trending Tweets
Top 20 Organic Tweets
Top 20 Paid Tweets
Top Tweeters
Total Followers
Trending Hashtags
Tweet Activity
Tweet Performance

Authentication

A Twitter username and password are required to authenticate.

QuickStart Reports

For report descriptions, see Twitter Connector.

Report Configuration / Report Details

The selectable reports will need to be configured as follows:

Report	Scheduling (Change update settings)	Parameter(s)	Selection
Mentions Timeline Entities		Break out entities into individual rows (y/n); start date; retrieve all available data (y/n)
Retweets		Break out entities into individual rows (y/n); tweet id; start date; use short column names; retrieve all available data (y/n)
Mentions Timeline		Break out entities into individual rows (y/n); start date; retrieve all available data (y/n)
Retweets Of Me		Break out entities into individual rows (y/n); start date; retrieve all available data (y/n)
User Timeline		Break out entities into individual rows (y/n); screen name; start date; use short column names; retrieve all available data (y/n)
User Profile Metrics

QuickStart Data

The Twitter QuickStart will provide the following data collections and cards:

Collection	Card	Card Description	Data Name
Content Optimization: What content is most popular?	Best Times to Tweet	BEST TIMES TO TWEET Identifies which hours of the day have yielded the most retweets during the period. Post during times of day that are most likely to reach the most individuals to increase engagement and brand awareness. Note: The time zone shown is UTC and is customizable.	Retweets Of Me
Content Optimization: What content is most popular?	Most Influential Mentions	MOST INFLUENTIAL MENTIONS Shows the specific tweets that mentioned the company handle with the most social impact. This is assessed based upon the number of favorites and retweets the tweet acquired, as well as the number of followers of the tweeter.	Mentions Timeline
Content Optimization: What content is most popular?	Most Recent Top Engaging Tweets	MOST RECENT TOP ENGAGING TWEETS Shows which tweets have recently been retweeted the most. Drill down to see how many favorites a tweet has received.	User Timeline
Content Optimization: What content is most popular?	Most Used Hashtags	MOST USED HASHTAGS Displays the most common hashtags that have been used by individuals who mention the company handle over the specified period. Use this information to determine what keywords people associate with your brand.	Mentions Timeline Entities
Content Optimization: What content is most popular?	Top 20 Organic Tweets	TOP 20 ORGANIC TWEETS Ranks each organic tweet by the number of retweets during the period. The number of favorites is also included for additional context. Replicate elements of tweets that are most popular to increase the chances of future tweets going viral.	Retweets Of Me
Content Optimization: What content is most popular?	Top 20 Paid Tweets	TOP 20 PAID TWEETS Ranks each promoted tweet by the number of retweets during the period. The number of favorites is also included for additional context. Determine what elements of promoted tweets performed better than others to increase the ROI of future tweets.	Retweets Of Me
Content Optimization: What content is most popular?	Top Tweeters	TOP TWEETERS Tracks the twitter handles that are mentioning the company handle the most.	Mentions Timeline

Collection	Card	Card Description	Data Name
Engagement: How engaging is your content?	Favorites Trend	FAVORITES TREND Measures the number of favorites that paid and organic tweets have received during the period. Post top performing tweets to other social sites and replicate elements of top favorited content to future creation strategies.	Retweets Of Me
Engagement: How engaging is your content?	Mentions by Hour	MENTIONS BY HOUR Shows what times of day you received the most mentions during the period. Use this card to determine when followers are most active on Twitter. Note: The time zone shown is UTC and is customizable.	Mentions Timeline
Engagement: How engaging is your content?	Mentions by Source	MENTIONS BY SOURCE Shows what device or website company mentions are originating from.	Mentions Timeline
Engagement: How engaging is your content?	Paid Tweet Performance	PAID TWEET PERFORMANCE Shows the number of retweets and favorites per promoted tweet. Also shows the number of sent tweets with engagement. All of these activities are broken down by the day of week the tweets were sent. Send out tweets on days that are most likely to yield the most engagement.	Retweets Of Me
Engagement: How engaging is your content?	Retweets Trend	RETWEETS TREND Identifies the number of organic and paid retweets over the specified period. Each period corresponds to the date when a tweet was created and when a retweet's original tweet was sent. Identify the root causes for retweet spikes and use findings to improve future tweet performance.	Retweets Of Me
Engagement: How engaging is your content?	Tweet Performance	TWEET PERFORMANCE Shows the number of retweets and favorites per organic tweet. Also shows the number of sent tweets with engagement. All of these activities are broken down by the day of week the tweets were sent. Send out tweets on days that are most likely to yield the most engagement.	Retweets Of Me

Collection	Card	Card Description	Data Name
Executive Pulse: 6 metrics you should track everyday	Mentions Trend	MENTIONS TREND Displays the number of times your handle was mentioned during the period. Identify the root causes for spikes in mentions. Analyze which mentions led with your handle as the first word versus which mentions used your handle somewhere in else in the tweet to assess which mentions had the greatest reach.	Mentions Timeline
Executive Pulse: 6 metrics you should track everyday	Recent Social Influencers	RECENT SOCIAL INFLUENCERS Ranks individuals who have mentioned your handle by the number of their followers. Develop and nourish relationships with top social influencers to reach their audiences.	Mentions Timeline
Executive Pulse: 6 metrics you should track everyday	Retweets Last 30 Days	RETWEETS LAST 30 DAYS Shows the total number of retweets obtained during the period. Each period corresponds to the date when a tweet was created and when a retweet's original tweet was sent. Identify the root causes for retweet spikes and use findings to improve future tweet performance.	Retweets Of Me
Executive Pulse: 6 metrics you should track everyday	Top 15 Trending Tweets	NONE	Retweets Of Me
Executive Pulse: 6 metrics you should track everyday	Trending Hashtags	NONE	Mentions Timeline Entities
Executive Pulse: 6 metrics you should track everyday	Tweet Activity	TWEET ACTIVITY Shows on which day tweets (with social engagement) were sent out by the company handle. Drill down to see tweet details and engagement.	Retweets Of Me

Collection	Card	Card Description	Data Name
Reach: Who is your brand reaching?	Influential Mentioners	INFLUENTIAL MENTIONERS Ranks individuals who have mentioned your handle by the number of their followers. Develop and nourish relationships with top social influencers to reach their audiences.	Mentions Timeline
Reach: Who is your brand reaching?	Mention Reach	MENTION REACH Compares the number of mentions received along with the potential audience associated with those mentions (i.e. the sum of the followers who mentioned the company handle). Allocate more spending to twitter ads and advertise your handle on other social sites to increase brand exposure.	Mentions Timeline
Reach: Who is your brand reaching?	Most Influential Retweeters	MOST INFLUENTIAL RETWEETERS Shows the twitter handles with the most followers (greatest reach) that have retweeted company content during the period.	Retweets
Reach: Who is your brand reaching?	Retweet Reach	RETWEET REACH Shows the total number of retweets the company handle has received during the period. It also shows the potential audience associated with those retweets (sum of the followers of those handles that retweet the company handle).	Retweets
Reach: Who is your brand reaching?	Sent Tweets and Replies	SENT TWEETS AND REPLIES Shows the total number of sent tweets and replies for the company handle. Send out tweets during the times of day that are likely to lead to the most engagement.	User Timeline
Reach: Who is your brand reaching?	Total Followers	TOTAL FOLLOWERS Shows the total number of followers you have acquired. Allocate more marketing spend to grow your Twitter audience if needs be. Note: The Twitter API is unable to pull a history of followers for your handle. This card will build a history of followers starting from the day you deployed the QuickStart app.	User Profile Metrics