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Domo

Twitter QuickStart App

Version 1

 

Important: When referencing this page outside of Knowledge Base, use this link: http://knowledge.domo.com?cid=twitterqs

Intro

Measuring social media has always been possible, but never easy. When you connect to the Twitter QuickStart App you can see your recent top social influencers, trending hashtags, retweets and mentions, and best times to tweet all on one page.

Usage

Business questions that can be answered:

  • What content is most popular?

  • How engaging is your content?

  • Who is your brand reaching?
     

Metrics included in the app:

  • Best Times to Tweet

  • Favorites Trend

  • Influential Mentioners

  • Mention Reach

  • Mentions by Hour

  • Mentions by Source

  • Mentions Trend

  • Most Influential Mentions

  • Most Influential Retweeters

  • Most Recent Top Engaging Tweets

  • Most Used Hashtags

  • Paid Tweet Performance

  • Recent Social Influencers

  • Retweet Reach

  • Retweets Last 30 Days

  • Retweets Trend

  • Sent Tweets and Replies

  • Top 15 Trending Tweets

  • Top 20 Organic Tweets

  • Top 20 Paid Tweets

  • Top Tweeters

  • Total Followers

  • Trending Hashtags

  • Tweet Activity

  • Tweet Performance

Authentication

A Twitter username and password are required to authenticate.

QuickStart Reports

For report descriptions, see Twitter Connector.

Report Configuration / Report Details

The selectable reports will need to be configured as follows:

Report

Scheduling (Change update settings)

Parameter(s)

Selection

Mentions Timeline Entities

 

Break out entities into individual rows (y/n); start date; retrieve all available data (y/n)

 

Retweets

 

Break out entities into individual rows (y/n); tweet id; start date; use short column names; retrieve all available data (y/n)

 

Mentions Timeline

 

Break out entities into individual rows (y/n); start date; retrieve all available data (y/n)

 

Retweets Of Me

 

Break out entities into individual rows (y/n); start date; retrieve all available data (y/n)

 

User Timeline

 

Break out entities into individual rows (y/n); screen name; start date; use short column names; retrieve all available data (y/n)

 

User Profile Metrics

 

 

 

QuickStart Data

The Twitter QuickStart will provide the following data collections and cards:

Collection

Card

Card Description

Data Name

Content Optimization: What content is most popular?

Best Times to Tweet

BEST TIMES TO TWEET
Identifies which hours of the day have yielded the most retweets during the period. Post during times of day that are most likely to reach the most individuals to increase engagement and brand awareness. Note: The time zone shown is UTC and is customizable.

Retweets Of Me

Content Optimization: What content is most popular?

Most Influential Mentions

MOST INFLUENTIAL MENTIONS
Shows the specific tweets that mentioned the company handle with the most social impact. This is assessed based upon the number of favorites and retweets the tweet acquired, as well as the number of followers of the tweeter.

Mentions Timeline

Content Optimization: What content is most popular?

Most Recent Top Engaging Tweets

MOST RECENT TOP ENGAGING TWEETS
Shows which tweets have recently been retweeted the most. Drill down to see how many favorites a tweet has received.

User Timeline

Content Optimization: What content is most popular?

Most Used Hashtags

MOST USED HASHTAGS
Displays the most common hashtags that have been used by individuals who mention the company handle over the specified period. Use this information to determine what keywords people associate with your brand.

Mentions Timeline Entities

Content Optimization: What content is most popular?

Top 20 Organic Tweets

TOP 20 ORGANIC TWEETS
Ranks each organic tweet by the number of retweets during the period. The number of favorites is also included for additional context. Replicate elements of tweets that are most popular to increase the chances of future tweets going viral.

Retweets Of Me

Content Optimization: What content is most popular?

Top 20 Paid Tweets

TOP 20 PAID TWEETS
Ranks each promoted tweet by the number of retweets during the period. The number of favorites is also included for additional context. Determine what elements of promoted tweets performed better than others to increase the ROI of future tweets.

Retweets Of Me

Content Optimization: What content is most popular?

Top Tweeters

TOP TWEETERS
Tracks the twitter handles that are mentioning the company handle the most.

Mentions Timeline

 

Collection

Card

Card Description

Data Name

Engagement: How engaging is your content?

Favorites Trend

FAVORITES TREND
Measures the number of favorites that paid and organic tweets have received during the period. Post top performing tweets to other social sites and replicate elements of top favorited content to future creation strategies.

Retweets Of Me

Engagement: How engaging is your content?

Mentions by Hour

MENTIONS BY HOUR
Shows what times of day you received the most mentions during the period. Use this card to determine when followers are most active on Twitter. Note: The time zone shown is UTC and is customizable.

Mentions Timeline

Engagement: How engaging is your content?

Mentions by Source

MENTIONS BY SOURCE
Shows what device or website company mentions are originating from.

Mentions Timeline

Engagement: How engaging is your content?

Paid Tweet Performance

PAID TWEET PERFORMANCE
Shows the number of retweets and favorites per promoted tweet. Also shows the number of sent tweets with engagement. All of these activities are broken down by the day of week the tweets were sent. Send out tweets on days that are most likely to yield the most engagement.

Retweets Of Me

Engagement: How engaging is your content?

Retweets Trend

RETWEETS TREND
Identifies the number of organic and paid retweets  over the specified period. Each period corresponds to the date when a tweet was created and when a retweet's original tweet was sent. Identify the root causes for retweet spikes and use findings to improve future tweet performance.

Retweets Of Me

Engagement: How engaging is your content?

Tweet Performance

TWEET PERFORMANCE
Shows the number of retweets and favorites per organic tweet. Also shows the number of sent tweets with engagement. All of these activities are broken down by the day of week the tweets were sent. Send out tweets on days that are most likely to yield the most engagement.

Retweets Of Me

 

Collection

Card

Card Description

Data Name

Executive Pulse: 6 metrics you should track everyday

Mentions Trend

MENTIONS TREND
Displays the number of times your handle was mentioned during the period. Identify the root causes for spikes in mentions. Analyze which mentions led with your handle as the first word versus which mentions used your handle somewhere in else in the tweet to assess which mentions had the greatest reach.

Mentions Timeline

Executive Pulse: 6 metrics you should track everyday

Recent Social Influencers

RECENT SOCIAL INFLUENCERS
Ranks individuals who have mentioned your handle by the number of their followers. Develop and nourish relationships with top social influencers to reach their audiences.

Mentions Timeline

Executive Pulse: 6 metrics you should track everyday

Retweets Last 30 Days

RETWEETS LAST 30 DAYS
Shows the total number of retweets obtained during the period. Each period corresponds to the date when a tweet was created and when a retweet's original tweet was sent. Identify the root causes for retweet spikes and use findings to improve future tweet performance.

Retweets Of Me

Executive Pulse: 6 metrics you should track everyday

Top 15 Trending Tweets

NONE

Retweets Of Me

Executive Pulse: 6 metrics you should track everyday

Trending Hashtags

NONE

Mentions Timeline Entities

Executive Pulse: 6 metrics you should track everyday

Tweet Activity

TWEET ACTIVITY
Shows on which day tweets (with social engagement) were sent out by the company handle. Drill down to see tweet details and engagement.

Retweets Of Me

 

Collection

Card

Card Description

Data Name

Reach: Who is your brand reaching?

Influential Mentioners

INFLUENTIAL MENTIONERS
Ranks individuals who have mentioned your handle by the number of their followers. Develop and nourish relationships with top social influencers to reach their audiences.

Mentions Timeline

Reach: Who is your brand reaching?

Mention Reach

MENTION REACH
Compares the number of mentions received along with the potential audience associated with those mentions (i.e. the sum of the followers who mentioned the company handle). Allocate more spending to twitter ads and advertise your handle on other social sites to increase brand exposure.

Mentions Timeline

Reach: Who is your brand reaching?

Most Influential Retweeters

MOST INFLUENTIAL RETWEETERS
Shows the twitter handles with the most followers (greatest reach) that have retweeted company content during the period.

Retweets

Reach: Who is your brand reaching?

Retweet Reach

RETWEET REACH
Shows the total number of retweets the company handle has received during the period. It also shows the potential audience associated with those retweets (sum of the followers of those handles that retweet the company handle).

Retweets

Reach: Who is your brand reaching?

Sent Tweets and Replies

SENT TWEETS AND REPLIES
Shows the total number of sent tweets and replies for the company handle. Send out tweets during the times of day that are likely to lead to the most engagement.

User Timeline

Reach: Who is your brand reaching?

Total Followers

TOTAL FOLLOWERS
Shows the total number of followers you have acquired. Allocate more marketing spend to grow your Twitter audience if needs be.

Note: The Twitter API is unable to pull a history of followers for your handle. This card will build a history of followers starting from the day you deployed the QuickStart app.

User Profile Metrics